Merchant CenterNow01
Products don’t make it into “Shopping”
The feed hasn’t been checked: some products may be disapproved, and shoppers see competitors.
Service · Google Ads for an online store
Google Ads for an online store
We’ll check Merchant Center and the product feed and set up purchase tracking and campaign structure, so you can compare products and categories on real data.
Google PartnerAdsProLab is a member of the Google Partners programme
- Merchant Center and product feed
- Purchases sent with value
- The account stays yours
Illustration: fictional store and data
01Your situation
Which situation is like yours?
For an online store with a catalogue and a product feed. Pick a situation — we’ll show what we do first, and the form will open with your task already filled in.
With us01
Catalogue ready to show on Google
We prepare Merchant Center and the feed and set up purchase tracking and campaign structure — before launch.
Assess a launch
Now02
Orders yes — ROAS unclear
Orders come in, but the value isn’t sent to Google Ads — so it’s unclear which ads work.
With us02
Purchases — with order value
We review the feed, analytics and campaign structure. Purchases are sent to Google Ads and GA4 with the order value.
Check your current ads
Purchases visible in Google AdsNow03
The whole catalogue in one campaign
The budget allocates itself: cheap items and the sale take impressions from profitable products.
With us03
Categories — under regular control
We take over the account, compare categories by margin and spend, and set a work plan and reporting routine.
Hand over the account for managementNow04
You need a new country or category
If you add everything to the current campaigns, you can’t see what pays off in the new market.
With us04
Each market — a separate test
We put new countries, languages and categories into separate campaigns and feeds with their own limit. The budget only changes after approval.
Assess scaling potentialIllustrative screens: interfaces, products and data are fictional.
Good fit
A fit if you sell multiple products through an online store with a catalogue, cart and product feed.
- Clothing, footwear and personal careclothing, accessories, cosmetics, fragrance
- Electronics and equipmentgadgets, appliances, tools, components
- Home, garden and carfurniture, décor, garden goods, car accessories
- Other products with a catalogueproducts with price, stock, cart and checkout
02Scope of work
What we’ll do — for your task
First we assess your starting data and give you the preparation timeline. After launch, a separate management period begins: 20 calendar days of data review, optimisation and recommendations.
Preparation, launch and 20 days of management. We’ll give you the preparation timeline after reviewing your starting data. After launch, for 20 calendar days we’ll review data, search terms, spend, goals and enquiries, make changes and prepare recommendations.Campaign audit and fixes. We’ll review analytics, search terms, spend, goals and campaign structure. We agree priorities, make the changes and check them against real data.20 calendar days of management. First we review the account and agree priorities. Then, for 20 calendar days, we monitor data, search terms, spend, goals and enquiries.Test preparation and 20 days of management. We set up the new service line, country or language as separate campaigns. After the test launches, for 20 calendar days we review data and optimise the ads.
Linked to Google Analytics 4What we’ll need from you
- At the startWebsite, contact and a short brief on the business and goals.
- Before launchAccess and sign-off on the plan, ad copy and ad budget limit.
- After launchFeedback on enquiry quality.
What happens after your request
- 01 · AssessmentWe check the store, Merchant Center, feed and analytics
- 02 · PreparationWe set up goals, product data and campaign structure
- 03 · LaunchWe launch the agreed categories and product groups
- 04 · 20 daysWe review spend, purchases, revenue and product data
- 05 · RecommendationsWe log changes and the category plan
Start with an assessment
Leave your website and contact. Within a day we’ll tell you what data we need for the assessment.
We agree scope and price before payment.
Get a project assessment03Why you can trust us
Who runs your ads — and what protects your budget
One specialist from request to result. And four rules that keep your ad budget under your control.
AdsProLab
Google Ads · one specialist runs the project
replies within a day
The specialist answers your request, sets up and manages the ads personally — no handoffs between managers.
- Reply within a dayvia the contact you gave in your request
- Plan, ad copy and budget approved before launchchanges visible in the account history
- Checkpoints set in advancewhat we check and when we decide
Google Skillshop Certificate
Google Ads Search Certification
Ads for searches with buying intent: structure, bids, negative keywords.
Verify certificate 01 / 05
Google Skillshop Certificate
Google Ads Display Certification
Banners and remarketing: we bring back people who’ve already visited the website.
Verify certificate 02 / 05
Google Skillshop Certificate
Google Ads Video Certification
Video ads on YouTube and Google: formats, audiences, bids and measuring impact.
Verify certificate 03 / 05
Google Skillshop Certificate
AI-Powered Shopping ads Certification
Product feed, Merchant Center, Shopping and Performance Max for stores.
Verify certificate 04 / 05
Google Skillshop Certificate
Google Analytics Certification
GA4: where customers come from and which channels pay off.
Verify certificate 05 / 05
We only show verified certificates with a link to check them on Skillshop.
Four rules for your budget
- 1
We don’t launch without lead tracking
Until calls and forms are counted in Google Ads, the ads stay off — otherwise you can’t tell what you’re paying for.
- 2
You set the average daily budget
Spend is paid directly to Google. On some days Google may spend more than the average, but within the monthly limit. We only change the budget after approval.
- 3
Checkpoints — set in advance
We fix review dates before work starts. If the data shows the ads aren’t paying off, we’ll suggest changing course or stopping.
- 4
The next step — based on real data
After the management period we explain the findings and recommend: scale, keep optimising or change the model.
04Price
Price of the work — and what’s included
We show the starting price for the work. The exact scope and final price are fixed before we start. The ad budget is agreed separately and paid directly to Google.
How payment works
- 1 Project assessmentwe look at the website, analytics and account
- 2 Approvalscope, price and ad budget limit
- 3 Invoice for the workat the agreed price
- 4 Work beginscheckpoints — set in advance
Not included — we say so up front
- Ad budgetyou set the average daily budget and pay spend directly to Google
- Website edits and new pageswe’ll tell you what to fix. We can do it ourselves — scope and price agreed separately — or hand the task to your developer
After the agreed scope is delivered
- Continue managementfrom €549 per month
- Run it yourselfthe account and settings stay with you
- Stop the workno further obligations
AdsProLabPrice breakdown
Google Ads for an online store · setup, launch and 20 days of management
- Store and product data checkincluded
- Merchant Center and your existing product feedincluded
- Google Ads, Analytics and purchase trackingincluded
- Campaign structure by product rangeincluded
- Product check and ads launchincluded
- 20 days of post-launch analysis and optimisationincluded
- Findings and recommendationsincluded
Base price for the work€849The price covers preparation, launch and 20 calendar days of post-launch management. We give you the preparation timeline after assessing your starting data.
Google Ads for an online store · assessment after account access
- Analytics and purchase trackingincluded
- Product feed and Merchant Centerincluded
- Campaign structure and search termsincluded
- List of fixes and their priceincluded
Audit and fixes priceafter scopingFirst we review the account and fix the scope. The price is agreed before work starts.
Google Ads for an online store · managing a ready account
- Account handover and analytics checkincluded
- Agreeing goals and prioritiesincluded
- Review of search terms, spend and goalsincluded
- Data-driven campaign optimisationincluded
- Reporting and work planincluded
Management pricefrom €549 per monthIf the account is ready for management, there’s no separate launch fee.
Google Ads for an online store · assessment of a new service line or market
- Separate campaign structureincluded
- Its own ad budget limitincluded
- Analytics for the new service lineincluded
- 20 days of post-launch managementincluded
- Data-based findings and recommendationsincluded
Scaling priceafter scopingWe separately assess the new service line, market, country or language and the analytics it needs.
Separate from the price of the work
- Ad budgetdirectly to Google
- Average daily budgetset by you
The exact scope and price are fixed before work begins.
Your task
Your choice updates the estimate and the request.
05Case studies
What changed — for our clients’ businesses
Real projects: where the client started, what we did in the ads and where the business ended up. Projects similar to this format come first.
Hover over a case study to pause the story. You can also pick a stage manually.
online ahead
AWhere the client started
Two physical stores, while the online store wasn’t yet its own sales channel
Online door store
Stage 1 of 3
06Guarantees and FAQ
What we guarantee along the way
We don’t promise a fixed number of sales, leads or ROAS. You keep ownership of the account, see spend and changes, and the next step is decided on real data.
The account belongs to you
Access can be revoked at any time
You see spend and every change
The budget is paid directly to Google; changes are saved in the account
No launch without analytics
Forms, calls and purchases — before launch
No budget changes without approval
You approve the new limit before campaigns change
FAQ
After assessing your niche and cost per click, we’ll propose an ad budget limit for the first agreed advertising period. We agree the amount before launch. You approve the budget and pay it directly to Google. The limit never goes up without your consent.
We collect the first data on search terms, spend and enquiries over the 20 calendar days after launch. For an online store, an expensive service or a project with a long sales cycle, this period may not be enough to judge whether ads pay off. In that case we’ll explain what data is missing and when we can come back to the next review.
First we check the website, analytics, demand and starting data. After the assessment we give you the preparation timeline. Once the ads are live, a separate 20-calendar-day management period begins: we review search terms, spend, goals and enquiry quality, make changes and prepare recommendations. The next step is decided based on real data.
You do. Campaigns are created in your Google Ads account, and the budget is paid directly to Google. We work through access you can revoke at any time.
Yes. First we review analytics, campaign structure, search terms and change history. Once we have account access, we’ll establish whether an audit with fixes is needed or the ads are ready for ongoing management, and agree the scope before work begins.
Yes, products in Shopping and Performance Max are served from the product feed in Merchant Center. If you don’t have an account, we’ll create one on your email and connect the feed. If you do, we’ll check errors and disapproved products.
Shopify, WooCommerce, PrestaShop, Magento, OpenCart and others — as long as the store can export a product feed (or one can be generated with a plugin). We set up purchase tracking with order value via the Google tag or Google Tag Manager.
It depends on the catalogue, the budget and how much purchase data you already have. We usually start with a clear category structure that shows what pays off, then add Performance Max once purchases accumulate. We explain the choice in the project assessment.
The service covers one catalogue and one feed for one country — from a few dozen to thousands of products. New countries and languages are a scaling task: we assess the test scope and price separately.
07Request
Describe your current situation with Google Ads
We’ll study the website, analytics and starting data. Then we’ll propose a launch, a rebuild or an ongoing management format.
- Step 1 · requestYou describe the project
Project type, website and a convenient contact method — we’ll clarify the rest
- Step 2 · assessmentWe study the starting data
We look at the website, demand, analytics and existing campaigns, if any
- Step 3 · decisionWe propose a way to work
We fix the scope, price and the first checkpoint