Launch · rebuild · Google Ads management
So you know where the budget goes, which enquiries the ads bring and what to change next.
First we study your starting data, then fix the scope and price of the work
Google PartnerAdsProLab is a member of the Google Partners programme
Diagram of ad channels and analytics, with no results forecast
01What clients come to us with
You don’t need to know campaign types or packages in advance. Just describe your current situation and the result you want.
Now
You don’t show up in search
Sponsored · konkurent-1.de
Paving contractor in Berlin — site visit today
Sponsored · konkurent-2.de
Paving contractor in Berlin — 20% discount
Your company isn’t in the results
With us
Enquiries are linked to ads
Pricefrom €449By project type: €449 / €649 / €849
Assess a launchSponsored · your-site.de
Paving installation in Berlin — quote in 1 day
CallSponsored · konkurent-1.de
Paving contractor in Berlin
Now
Enquiries aren’t tracked
Google Ads · now
With us
Issues gathered into a plan
PriceAfter account accessScope and price fixed before any fixes
Assess your current adsGoogle Ads review
Now
Nothing changes for weeks
Ads · chat
No reply or change log for ages
With us
A task list and a next step
Pricefrom €349 per monthBy project type: €349 / €549 / €549
Discuss managementChange control
Now
Limited by budget
Campaign budget
Limited by budget
Other countries — not tested
With us
Each test has its own limit
PriceAfter scopingA new market or language is priced as a separate test
Assess growthMarkets are tested separately
These screens show how we control the work, not a forecast of results. Not sure which situation is yours? Describe the task in your own words — we’ll suggest a format within a day.
02Ad channels
We don’t launch every tool at once. The campaign mix depends on the product, website, analytics and how the customer makes a decision.
An ad at the top of the results for a search with buying intent
A pin within the service radius and a one-tap call
A product with price and photo right in the results — one click to the product page
A short video for people who’ve already searched for something similar — we “catch up” with demand
Illustrative ad examples: names, websites and prices are fictional.
Hover over a channel to bring it to life
03Ways to work
First we review the starting data and set up the ad account, campaigns and analytics. After launch we spend another 20 calendar days analysing real data and optimising the ads. We give you the expected preparation timeline after the project assessment.
One landing page and one main line.
A multi-page website with several services or lines.
Product catalogue and ad campaigns for an online store.
Individual assessment after an audit — we’ll name the price once the scope is clear.
04Preparation · launch · 20 days of management
First we get the ad system ready for launch. After launch we spend another 20 calendar days reviewing real data and optimising campaigns.
We study demand, competitors, the website and analytics. We agree what counts as a quality enquiry.
We build the campaign structure and set up languages, ads, search terms and negative keywords. Before launch we check the analytics.
We review search terms, spend, goal tracking and the first enquiries. We exclude irrelevant traffic.
We adjust campaigns and re-check data and enquiry quality. We prepare findings and recommendations for the next step.
05After 20 days
After 20 calendar days of work we analyse the accumulated data and explain what’s happening with the ads. The next step depends on the facts: scale proven lines, keep optimising, or change the model before spending more.
There’s enough data, and the metrics justify increasing volume.
There’s potential, but the decision needs more data or changes.
Results are limited by the website, the offer, cost per click or the economics.
Together we look at what the campaigns showed and why. If the ads are ready to grow, we build a scaling plan. If more data or changes are needed, we keep optimising. If the website, offer or economics are limiting results, we show the reasons and define what has to change before spending more.
You understand which next step we recommend and what data it’s based on.06Case studies
Real projects: where the client started, what we did in the ads and where the business ended up. No made-up numbers.
Hover over a case study to pause the story. You can also pick a stage manually.
Paving installation
07Credentials
For each area we show its purpose and, where available, a link to a verifiable certificate.
Google Skillshop Ads for searches with buying intent: structure, bids, negative keywords.
We only show verified certificates with a link to check them on Skillshop.
08Trust
We don’t promise a fixed number of sales, leads or ROAS. You keep ownership of the account, see spend and changes, and the next step is decided on real data.
Access can be revoked at any time
The budget is paid directly to Google; changes are saved in the account
Forms, calls and purchases — before launch
You approve the new limit before campaigns change
After assessing your niche and cost per click, we’ll propose an ad budget limit for the first agreed advertising period. We agree the amount before launch. You approve the budget and pay it directly to Google. The limit never goes up without your consent.
We collect the first data on search terms, spend and enquiries over the 20 calendar days after launch. For an online store, an expensive service or a project with a long sales cycle, this period may not be enough to judge whether ads pay off. In that case we’ll explain what data is missing and when we can come back to the next review.
At the start we need answers about the product, margin and what a quality enquiry looks like, access to the website or analytics, and ad approval. We send the exact list after your request so we don’t ask for anything unnecessary.
After the assessment we agree the scope, the price of the work and the ad budget limit. Then we invoice the work at the agreed price — and start once it’s paid. The ad budget isn’t part of the price of the work and is paid directly to Google. An extra line, language or rebuild is agreed separately.
We’ll review analytics, campaign structure, search terms, settings and landing pages. Before any fixes we agree the list of issues, the scope of work and the price.
Yes. The account, change history and collected data stay with you. We hand over a list of completed actions and recommendations for the next step.
You do. Campaigns are created in your Google Ads account, and the budget is paid directly to Google. We work through access you can revoke at any time.
We write the ads in the ad language and send a translation for approval. If you need proofreading by a native speaker, we discuss it before launch.
If the website doesn’t explain the offer, price and margin are unknown, or the budget only covers a few clicks, the ads will spend money with no answer. Then we’ll tell you what to fix first and come back to the launch once it’s ready.
We’ll say so plainly in the report and won’t suggest increasing the budget. You’ll get a list of reasons — cost per click, website, offer or economics — and recommendations on what to change before the next attempt.
09Request
We’ll study the website, analytics and starting data. Then we’ll propose a launch, a rebuild or an ongoing management format.
Project type, website and a convenient contact method — we’ll clarify the rest
We look at the website, demand, analytics and existing campaigns, if any
We fix the scope, price and the first checkpoint
Next step
Leave your website and contact. Within a day we’ll tell you what data we need for the assessment.
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