Cookies and your consent
In short: without your consent only essential cookies work. Analytics and ad tracking turn on only if you allow them.
Version of 25 October 2026
- No consent — essentials onlyanalytics and ads off by default
- You can change your choiceat any time — with the button below or in the footer
- We’ll ask again in 12 monthsor if the cookie list changes
What cookies are
Cookies are small files a website stores in your browser. The browser’s local storage (localStorage and sessionStorage) works in a similar way. Below we call all of this “cookies”.
How consent works
On your first visit we show a banner. Until you choose, only essential cookies work, and Google services receive a “no consent” signal (Google Consent Mode v2) and don’t store advertising or analytics cookies.
If you allow analytics or ads, Google Analytics and Google Ads will start storing their cookies. Your choice is kept for 12 months, after which we’ll ask again.
Which cookies we use
| Name | Set by | Purpose | Duration | Category |
|---|---|---|---|---|
adsprolab:consent | AdsProLab (localStorage) | Remembers your choice in the cookie banner | 12 months | Essential |
adsprolab:fit, adsprolab:lead | AdsProLab (sessionStorage) | Passes answers from the “Is it a fit?” screen into the form and shows the “Thank you” page | Until the tab is closed | Essential |
_ga, _ga_* | Google Analytics 4 | Distinguishes visitors and sessions for statistics | up to 2 years | Analytics |
_gcl_au | Google Ads | Links an ad click to a request on the website | 90 days | Sponsored |
_gcl_aw, _gcl_gb | Google Ads | Stores the ad click ID (gclid) | 90 days | Sponsored |
Google sets the names and durations of its cookies and may change them. The current list is in Google’s help centre.
How to change or withdraw consent
Click “Change cookie settings” on this page or “Cookie settings” in the site footer. Withdrawing consent doesn’t affect the lawfulness of processing before withdrawal.
You can also delete cookies in your browser settings — the banner will then appear again.
Questions
Email us at support@adsprolab.com — we’ll reply within a day. More on data processing — in the privacy policy.